A digital color palette showing five vertical sections of different concrete and soil textures in various shades from beige to dark red.

Materia Viva

Materia Viva is a premium textured Venetian plaster that brings together natural materials and contemporary Italian design.

Made in Italy by Novacolor, this lime-based system uses mineral powders and recycled aggregates to create expressive, tactile surfaces for both residential and commercial interiors.

Rooted in Mediterranean architectural tradition, lime plaster is naturally breathable, durable and rich in visual depth. Materia Viva continues this legacy through a collection of finishes that introduce warmth, texture and a more organic, material-led feel to modern interiors.

Designed for versatility, Materia Viva is well suited to living spaces, bedrooms and feature walls, creating surfaces that feel grounded, considered and connected to natural materials.

Minimalist room with a blue gradient wall, a small wooden bench with a seashell, hanging dried flowers and plants from the ceiling, pendant lights, and a large window providing natural light.
Minimalist interior with a textured beige wall, hanging light bulbs, a large greenery and floral installation on the ceiling, a sculpture on a stand, and two brown textured furniture pieces, one round and one cylindrical.
Upside-down view of a desert landscape with reddish sand and a cluster of dry bushes at the top.